Commodore Gaming Partners with Gamefederation

24.05.2006 |

Amsterdam, May 24th 2006 – Commodore Gaming B.V. and the connected gaming technology provider, Gamefederation, have announced a partnership to develop and distribute connected mobile games through a revolutionary digital retail download system which was demonstrated at the recent E3 Games Convention.

In a unique promotion at E3 in Los Angeles, all visitors were offered free connected mobile games which could be downloaded directly on to the phone via the Bluetooth enabled Commodore Gaming Tower.  The connected functionalities built into the games allowed gamers to upload their scores on to a leader board which was displayed on the top screen of the Tower.

The sight of Commodore at E3 created a lot of interest. The success of the promotion underlined the potential of the Gaming Tower download system in a retail environment as well as the future of mobile game technology based around connected features.

“Connected functionality is at the heart of our vision to bring mobile games into the mass market”, stated Bala Keilman, CEO of Commodore Gaming.  Commodore Gaming will be distributing games with connected features through the Gaming Towers and through their mobile games download website which has just recently been launched (commodoregaming.com).  Although at an early stage of development, the web and wapsite (www.wap.commodoregaming.com) include a competition arena where gamers can upload their high scores and win prizes on a weekly basis.  The site will continue to be enhanced with additional features and content as part of an ongoing process including the ability for users to create mobile communities and to receive personalized services, offers and updates all through connected mobile technology.

“Gamefederation is the world leader in connected mobile services and they share our vision of making mobile games more accessible and captivating for the mass audience of mobile phone users” explained Bala Keilman.  “Commodore Gaming hopes to change not only the way people purchase and download mobile games but also create new types of game experience and interactions that can add excitement and value in a personal way.”

Thomas Lindgren, founder and Sales Director at Gamefederation says “Commodore Gaming has shown that they understand the business models of the future for mobile entertainment, both through their innovative and user friendly media towers but also their focus on ensuring that they always have a way of communicating with their consumers – through connected mobile applications.”

About Commodore Gaming

Commodore Gaming is a new €18 million joint venture between Commodore International Corp. (OTC:CDRL) and The Content Factory (TCF), based in Amsterdam, The Netherlands.  Commodore Gaming is building on the strength and heritage of the Commodore brand to become a major worldwide player in the mobile games and entertainment market.  Commodore Gaming has developed an innovative retail download platform, the Gaming Tower, which allows the downloading of digital entertainment and applications directly on to mobile phones via Bluetooth. The tower will be trialed in the Netherlands with a major game and toy retailer and a full commercial launch is planned later in 2006.  The launch of the Commodore Gaming website will compliment and support the roll out of the Gaming Towers creating a fully integrated online and retail service.

About Gamefederation

Gamefederation is an international company with its headquarters in Stockholm, Sweden. Our technology is pioneering the new era of connected mobile gaming centred around community-based interaction and the multiplayer gaming experience. Thanks to our flagship product, GEX, mobile operators, media service providers and publishers around the world keep in touch with their customer base, enjoy increased customer interaction and loyalty, better customer knowledge, and benefit from expanded marketing and sales opportunities. We have extensive experience with deploying mobile games solutions world-wide. Our technology and expertise helps leading mobile games developers, publishers, aggregators, service providers and network operators like Jamdat, Finesse Mobile, Samsung, Monstermob, Tele2 and Dhruva Interactive benefit from connected gaming services.

More than 30 million mobile users belong to online communities offering GEX-enabled games.

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